{"id":3331,"date":"2020-02-11T22:56:19","date_gmt":"2020-02-11T21:56:19","guid":{"rendered":"http:\/\/localhost:8888\/croinvest\/?page_id=3331"},"modified":"2020-02-11T23:56:52","modified_gmt":"2020-02-11T22:56:52","slug":"kako-uspjesno-pripremiti-crowdfunding-kampanju","status":"publish","type":"page","link":"https:\/\/croinvest.eu\/en\/kako-uspjesno-pripremiti-crowdfunding-kampanju\/","title":{"rendered":"Kako uspje\u0161no pripremiti crowdfunding kampanju?"},"content":{"rendered":"
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Kako uspje\u0161no pripremiti crowdfunding kampanju?<\/h2>
Za pripremu i provedbe uspje\u0161ne crowdfunding kampanje potrebno je:<\/div><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t
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1<\/span>

Organizirati zadatke<\/h2><\/div>
Rasporediti zadatke na \u010dlanove tima i imenovati voditelja projekta koji \u0107e slu\u017eiti kao koordinator aktivnosti i kontakt osoba prema medijima.<\/div><\/div><\/div><\/div><\/div><\/div>

Did you know?<\/strong>
-\u00a0crowdfunding je brod na kojem \u017eene donose sre\u0107u. Iako\u00a0samo 17% projekata koji prikupljaju novac putem crowdfundinga u svom timu imaju \u017eene, istra\u017eivanja pokazuju da su takve kampanje uspje\u0161nije<\/p><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t

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2<\/span>

Osmisliti promotivni koncept<\/h2><\/div>
-naslov i slogan kampanje te osnovnu pri\u010du o projektu kojim se nagla\u0161ava dru\u0161tveni doprinos za svoju sredinu i\/ili financijska korist za ulaga\u010de;
\n- vizualne materijale \u2013 fotografije, grafike i kratak promotivni video o projektu u trajanju od 1 do 2 minute.<\/div><\/div><\/div><\/div><\/div><\/div>

Did you know?<\/strong>
- 4 od 5 osoba pamti pogledani video \u2022 \u00a0tre\u0107ina osoba \u0107e nastaviti istra\u017eivati o projektu nakon \u0161to pogleda video \u2022 400% se pove\u0107a \u0161ansa da \u0107e posjetitelj ulo\u017eiti u kampanju nakon gledanja videa \u2022 za 50% se pove\u0107ava razumljivost kampanje kori\u0161tenjem videa<\/p><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t

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3<\/span>

Financing models<\/h2><\/div>
Osmisliti privla\u010dne modele financiranja za ulaga\u010de koji se prema kaskadnom modelu mijenjaju ovisno o visini uloga. S obzirom da svaki model financiranja nosi sa sobom i odre\u0111eni financijski tro\u0161ak, po\u017eeljno je za kona\u010dnu svotu koja se prikuplja predvidjeti ne\u0161to vi\u0161i iznos od iznosa investicije. Ideje za sustav uloga mogu se vidjeti na primjeru kampanje za Adria Dunk Tank.<\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t
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4<\/span>

Dru\u0161tvene mre\u017ee<\/h2><\/div>
Koristiti dru\u0161tvene mre\u017ee, osobito Facebook, i svakodnevno komunicirati sa zajednicom. U cilju promid\u017ebe tako\u0111er koristiti web-stranicu, newsletter i mail marketing. Prije pokretanja kampanje potrebno je redovito anketirati zajednicu kako bi se vidio broj unaprijed pripremljenih ulaga\u010da. Za anketiranje mogu\u0107e je koristiti besplatne programe Google Forms i Typeform.<\/div><\/div><\/div><\/div><\/div><\/div>

Did you know?<\/strong>
- 1,8 milijuna Hrvata ima profil na Facebooku \u2022 vi\u0161e od polovice kupaca koristi dru\u0161tvene mre\u017ee kako bi postavilo pitanje, izrazilo zadovoljstvo ili dalo kritiku \u2022 objave koje sadr\u017ee u sebi fotografije dobivaju 53% vi\u0161e lajkova, 104% vi\u0161e komentara i 84% vi\u0161e klikova \u2022 objave i statusi do 80 znakova do\u017eive 66% vi\u0161e korisni\u010dke aktivnosti<\/p><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t

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5<\/span>

Promo materijali<\/h2><\/div>
Pripremiti promotivne materijale sa svim va\u017enim podacima i prona\u0107i prikladne medijske kanale i partnere u zemlji i inozemstvu koji \u0107e promovirati kampanju.<\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t
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<\/p>

Svaka crowdfunding kampanja je velikim dijelom odlu\u010dena jo\u0161 prije nego je po\u010dela zbog \u010dega kampanja mora biti posljednji, a ne prvi korak u sakupljanju novca!\u00a03-6 mjeseci prije pokretanja kampanje potrebno je provoditi marketin\u0161ku kampanju u cilju okupljanja zajednice oko projekta kako bi se unaprijed pripremilo dio ulaga\u010da. Kampanja koja u prva dva do tri dana ne sakupi barem 30-40 % zatra\u017eenog iznosa \u0107e vrlo vjerojatno biti neuspje\u0161na jer ne\u0107e ostaviti dovoljno sna\u017ean dojam na javnost i druge potencijalne ulaga\u010de.<\/p>

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Preporuka za pogledati:
https:\/\/www.youtube.com\/watch?v=0452NA7OnzU<\/a><\/p>

<\/p>

<\/p>

Popis medija mo\u017eete na\u0107i\u00a0here<\/a>.<\/p>

<\/p><\/div><\/div><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\t\t\t\t <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kako uspje\u0161no pripremiti crowdfunding kampanju?Za pripremu i provedbe uspje\u0161ne crowdfunding kampanje potrebno je: 1Organizirati zadatkeRasporediti zadatke na \u010dlanove tima i imenovati voditelja projekta koji \u0107e slu\u017eiti kao koordinator aktivnosti i kontakt osoba prema medijima.Jeste li znali?-\u00a0crowdfunding je brod na kojem \u017eene donose sre\u0107u. Iako\u00a0samo 17% projekata koji prikupljaju novac putem crowdfundinga u svom timu imaju […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wppb_theme_template","meta":{"footnotes":""},"class_list":["post-3331","page","type-page","status-publish","hentry"],"wpcf_dashboard":"

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